Thanks for the opportunity to bid on producing vitally important how-to videos for TST’s Tire Pressure Monitoring Systems.
This quote is specific to refreshing the TST OEM installation video on YouTube.
We have reviewed the existing video which seems dated and has inconsistent production elements.
Accordingly, we feel that a more current video should have a cleaner, more functional feel with clear and actionable instructions.
We believe that Google and Amazon are the segment leaders in the creation of simple, understandable, and stylish instructional videos.
To that end, we feel that Google’s installation instructional video for their Nest Thermostat E product best emulates the style of instructional video we’d like to produce for the TST OEM Installation video.
To summarize:
1. Fun Roads can create the following broadcast TV quality content for each TST product:
a. One RV Dealer facing, highly detailed installation training video
• 5-9-minute coach-specific video for use by TST staff
• Assists TST staff in training Dealers on how to install products
• Doubles as a valuable tool in training all Dealer service staff which is always accessible.
• Language versioned for broadcast in Spanish or any other language
b. One consumer-facing features & benefits social media video
• 6-8 minute video for Social Media and dealer/TST web sites
• Structured to allow for seamless inclusion as branded content into any 3rd party broadcast TV or Online program multiple
• Script versions speak to multiple applications from classic cars to RV’s to long haul trucking
• Underlying theme is “Why your Tire Pressure is important”
• Language versioned for broadcast in Spanish or any other language
c. One 15 second broadcast TV commercial
• Creative structured for seamless replacement of shots for max use & flexibility
• Underlying theme is “Why your Tire Pressure is important”
• Language versioned for broadcast in Spanish or any other language
d. B’Roll/stock shot library.
• All elements and finished videos stored for future use and dealer access
• TST owns all content which is stored in TST’s perpetual Digital Assets cloud library
e. One 90 second VNR with slugs
• Branded, soft news story for local TV news & online. Includes standup & V/O scripts
• Underlying theme is “Why your Tire Pressure is important”
• Language versioned for broadcast in Spanish or any other language
g. $12,250.00. Fees include:
• All Pre-production • All Field production • All Postproduction (crew & equipment) • Script Writing (full buyout) • All camera gear • All graphics • All music (royalty free) • All talent (full buyout) • All video B’Roll (full buyout) • All Audio (full buyout) • All sales and agency fees.
2. BONUS
At no fee, each finished features & benefits video (1a above) will be packaged into a 30-min TV show titled “The Importance of Tire Pressure” which will air 312 times over 52 weeks on Fun Roads.
This show is a free download for dealers… giving them a turnkey broadcast quality marketing tool for unlimited local TV and/or online broadcasting.
N.B. Four videos as described in 1(b) above are required to create one TV episode
Please let us know how this quote suits you, or if you would like any clarification.
